Agency Growth for Dev Agencies
Haus Advisors works with custom software and development agencies that want a more predictable growth model.
Most of our work focuses on helping agencies move away from referral-only growth by clarifying positioning, improving sales narratives, and building repeatable demand engines.
Below you’ll find our core articles organized by topic. If you’re new here, we recommend starting with the Start Here section.
Start Here: Recommended Articles
If this is your first time on the site, start here. These articles explain why the tactics that got you to $1M often break the agency at $3M.
Referral-Only Growth for Agencies: The Structural Reason Why Your Revenue Stalls - If your shop is "doing fine" but you still feel uneasy month-to-month, this explains the structural reason why referrals stop compounding.
Agency Positioning: Why "Custom Software" Is Not a Strategy - Why "we build high-quality code" doesn’t separate you from the competition, even if you’re genuinely excellent.
The Dev Agency Go-to-Market Playbook - Why copying the marketing tactics of giant agencies (or SaaS companies) creates chaos instead of growth for boutique shops.
Agency Positioning Strategy: How to Stop Competing on Price and Start Winning on Value - A simple shift in thinking that makes your homepage, outreach, and sales calls instantly sharper.
The 'Why Us' Narrative Framework: How Dev Agencies Stop Losing to Cheaper Competitors - A practical framework for explaining what you do in a way buyers can actually repeat to their boss.
Referral-Only Growth & Revenue Whiplash
These articles explain why "good work" is no longer enough to guarantee a full pipeline.
Referral-Based Business Growth: Why Your Dev Agency is Stuck in a Feast-or-Famine Cycle - Why relying on high-trust leads creates "Revenue Whiplash": unpredictable quarters despite great delivery.
Why Technical Founders Fail at Business Development (And How to Engineer Relevance Instead) - The bottleneck at $2M+ isn't the code quality; it's the founder holding onto the "Technical Architect" role.
Why Agency Revenue Volatility is Really a Positioning Problem - How busy agencies end up stuck because high utilization hides the lack of a demand engine.
Agency Growth Strategy: How to Stop Reinventing the Wheel for Every Deal - What happens when every deal is custom, every prospect has a different use case, and you have to reinvent the wheel to close them.
Founder-Led Sales in Agencies: When It’s Normal, and When You’re the Bottleneck - How to distinguish between "scrappy founder hustle" and "you are the bottleneck blocking growth."
Agency Lifecycle & Operating Models
Why the rules change as you grow.
Your Agency Sales Hire Will Fail Without This Foundation Why hiring SDRs or marketers burns cash if your market positioning isn't crystal clear first.
Sales Clarity & The “Why Us” Narrative
Fixing the sales conversation so you stop losing to cheaper competitors or "ghosting."
The Agency Sales Process: Stop Pitching, Start Diagnosing (The ‘Doctor’ Frame) - You wouldn't write code without requirements; don't write a proposal without a diagnosis.
Productization, Pricing, & Offers
How to Price Software Development Services Why dev agencies must reevaluate their pricing model before AI efficiency destroys their revenue.