I help development agencies build predictable pipeline.
I'm David Hoos. I run Haus Advisors, a positioning consultancy for software development agencies that are tired of chasing leads, overextending their services, and hoping referrals come through.
Most agencies I work with are doing excellent technical work but struggling with the same problem: the market doesn't know why they're the obvious choice. Their proposals sound like everyone else's, their pipeline depends on who they know, and growth feels unpredictable.
I help them fix that. Not with generic marketing tactics or another rebrand, but by building a growth system rooted in what makes them genuinely different.
I stay neutral.
I don't get paid to push any tool, platform, or partner. Every recommendation is made with your long-term interests in mind.I don't outsource your strategy.
You work directly with me. No junior team members, no handoffs, no account managers.I never take a cut.
If you need execution help, I'll connect you to trusted specialists. No markups, no commissions.Relevance Engineering
Everything I do is built around one idea: when your agency is clearly relevant to the right buyers, growth follows. The methodology has five pillars.
When your message is clear, your services are aligned, and your market sees you as the obvious choice, sales cycles shorten, pricing power increases, and your pipeline becomes consistent.
Why I focus on dev agencies
I've spent over a decade in agency marketing and demand generation. I've worked inside agencies, alongside agencies, and as a consultant to agencies. Over that time, I kept seeing the same pattern.
A dev shop would do incredible technical work. Custom software, complex integrations, platform migrations. The kind of work that requires real depth and expertise. But when it came time to explain why a buyer should choose them over three other firms, they'd stumble. The homepage would say something generic. The proposals would sound interchangeable. And growth would depend on whoever the founder happened to know.
The problem was never the quality of the work. It was the gap between what the agency could do and what the market understood about them.
That gap is what I now call positioning debt, and it's the core problem I built Haus Advisors to solve.
I chose to focus exclusively on development agencies because the problem is specific to this world. Dev agencies sell complex, high-trust, high-value services to buyers who often don't understand the technical depth behind the work. That creates a positioning challenge that generic marketing advice doesn't address. You can't just "do more content" or "post on LinkedIn" your way out of it. You need to fundamentally clarify who you are, who you're for, and why you're the safe choice.
That's what I help agencies do. And after working with dozens of them, I've learned that the ones who get this right don't just grow faster. They grow better. Better clients, better margins, happier teams, and a pipeline that doesn't depend on luck.
Why Agencies Work With Me
The agencies that get the most value out of working with me aren't looking to outsource growth entirely. They want a guide who can help them focus, avoid distractions, and build a system that feels right for their business.
My job is to bring order to the noise, help you prioritize what matters, and build a growth engine rooted in your unique strengths. Because when you're relevant, you're in demand. And when you're in demand, you can build the kind of business you actually want to run.