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Episode 76: 4 Bids, 5x Apart. He Built It Himself in 3 Months.
Offer & Delivery David Hoos 9/23/26 Offer & Delivery David Hoos 9/23/26

Episode 76: 4 Bids, 5x Apart. He Built It Himself in 3 Months.

Tatum Bisley ran an RFP to four agencies. Bids came back 4-5x apart, none could evidence their AI, and the client built it himself in three months.

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Episode 75: 90% First-Time Buyers From the Channel Most Brands Dismiss
Demand & Visibility David Hoos 9/21/26 Demand & Visibility David Hoos 9/21/26

Episode 75: 90% First-Time Buyers From the Channel Most Brands Dismiss

Reid Colson of Revit Digital on why affiliate traffic is over 90 percent first-time buyers, converts 25 to 50 percent higher, and now feeds the AI answers your buyers read first.

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Episode 74: $3M to $8M in One Year. Here’s What He Stopped Doing.
Ownership & Exit David Hoos 9/21/26 Ownership & Exit David Hoos 9/21/26

Episode 74: $3M to $8M in One Year. Here’s What He Stopped Doing.

Jason Hennessey of Hennessey Digital shares how replacing himself function by function took the agency from $3M to $8M in a year, and what made it worth buying at $22M.

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Episode 73: The 3-Legged Stool: Why Agency Partnerships Fail Without All Three Relationships
Team & Operations, Referrals & Partnerships David Hoos 6/19/26 Team & Operations, Referrals & Partnerships David Hoos 6/19/26

Episode 73: The 3-Legged Stool: Why Agency Partnerships Fail Without All Three Relationships

Adam Weil of White Rabbit Group shares his framework for turning one-off white label projects into long-term agency partnerships, and the three stakeholder relationships that make or break them.

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Episode 72: Why Your LinkedIn Ads Aren't Working (And What Thought Leader Ads Change)
Positioning & Differentiation, Demand & Visibility David Hoos 5/22/26 Positioning & Differentiation, Demand & Visibility David Hoos 5/22/26

Episode 72: Why Your LinkedIn Ads Aren't Working (And What Thought Leader Ads Change)

Dylan Ciaccio explains how agencies use LinkedIn thought leader ads to communicate differentiated positioning, without niching down your whole business.

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Episode 71: How a B2B SaaS Agency Runs Its Own Demand Gen Playbook (and What Agencies Can Steal From It)
Demand & Visibility David Hoos 5/15/26 Demand & Visibility David Hoos 5/15/26

Episode 71: How a B2B SaaS Agency Runs Its Own Demand Gen Playbook (and What Agencies Can Steal From It)

Brian Koffler of D.I.G.S. Marketing shares the LinkedIn paid ads playbook for agencies: positioning first, 70/30 budget split, and a 6-month runway.

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Episode 70: He Sold a $24M Dev Agency. Now He’s Building the Ops Tool He Wished Existed
Offer & Delivery David Hoos 5/8/26 Offer & Delivery David Hoos 5/8/26

Episode 70: He Sold a $24M Dev Agency. Now He’s Building the Ops Tool He Wished Existed

Joe Conway grew a dev shop to $24M, sold it, and came back with Treya, software built to close the operational gaps between the tools agencies already use. The technical-to-CEO shift, the 18-month enterprise deal, and the forward metrics every dev shop should track.

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Episode 69: The Agency That Grew Revenue Without Adding Clients
Positioning & Differentiation David Hoos 5/1/26 Positioning & Differentiation David Hoos 5/1/26

Episode 69: The Agency That Grew Revenue Without Adding Clients

Tommy Chang of Kreativa Group explains how his 8-person agency grew revenue through upselling alone, why they sell outcomes instead of services, and how staying generalist (and obsessing over retention) beat the niche-down playbook.

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Episode 68: "We're in the '94 and '95 Era of the Internet. Well, for AI.": 26 Years Building Orases with Nick Damoulakis
Team & Operations David Hoos 4/24/26 Team & Operations David Hoos 4/24/26

Episode 68: "We're in the '94 and '95 Era of the Internet. Well, for AI.": 26 Years Building Orases with Nick Damoulakis

Nick Damoulakis on 26 years building Orases, landing the NFL from a Ritz Carlton lunch, and why AI is the 1994 moment most agency leaders are missing.

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Episode 67: Why "Do You Know Anyone?" Is the Wrong Referral Ask and What to Say Instead
Ownership & Exit, Referrals & Partnerships David Hoos 4/17/26 Ownership & Exit, Referrals & Partnerships David Hoos 4/17/26

Episode 67: Why "Do You Know Anyone?" Is the Wrong Referral Ask and What to Say Instead

Dan Englander on why "do you know anyone?" kills referrals, why 80% of agency sales hires fail, and the counterintuitive AI play that isn't about AI.

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Episode 66: The Partner Buyout, the $4 Billing Error, and Why "Do More With More" Beats Cutting Heads
Ownership & Exit David Hoos 4/10/26 Ownership & Exit David Hoos 4/10/26

Episode 66: The Partner Buyout, the $4 Billing Error, and Why "Do More With More" Beats Cutting Heads

Ben Fox on the 13-year partnership that split, the $4 Cloudflare billing error that built ZeroArc, and why he's growing headcount instead of cutting it.

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Episode 65: He Built a High 7-Figure Agency With Zero MRR. And Your Gross Margins Are Probably Wrong.
Ownership & Exit, Offer & Delivery David Hoos 4/3/26 Ownership & Exit, Offer & Delivery David Hoos 4/3/26

Episode 65: He Built a High 7-Figure Agency With Zero MRR. And Your Gross Margins Are Probably Wrong.

Sam built a high seven-figure agency almost entirely on project revenue, because MRR is a billing mechanism rather than a growth strategy. He has also never seen an agency P&L with correct gross margins, and thinks 50% is the floor before you spend anything on marketing.

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Episode 64: She Had Near-100% Contractor Retention for 11 Years. Here's the Actual Method.
Team & Operations David Hoos 3/27/26 Team & Operations David Hoos 3/27/26

Episode 64: She Had Near-100% Contractor Retention for 11 Years. Here's the Actual Method.

Natasha Golinsky kept her 14-person contractor team intact for 11 years. The method is simpler than you think, and most agency owners never do it.

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Episode 63: 28% of Revenue Came from AI Recommendations
Demand & Visibility David Hoos 2/6/26 Demand & Visibility David Hoos 2/6/26

Episode 63: 28% of Revenue Came from AI Recommendations

How Sembit generates agency leads from AI search. Learn how ChatGPT, citations, and prompt strategy now drive real client demand.

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Episode 62: Pay People Like Adults
Ownership & Exit David Hoos 1/21/26 Ownership & Exit David Hoos 1/21/26

Episode 62: Pay People Like Adults

Founders want to pay good people more and freeze on the question of when it's safe. James Kwon's answer is Slices: split every dollar that comes in into fixed percentages, so you see profit before you celebrate hitting a billable target on a project that blew up.

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Episode 61: Win Better Clients by Going Narrow
Positioning & Differentiation David Hoos 1/21/26 Positioning & Differentiation David Hoos 1/21/26

Episode 61: Win Better Clients by Going Narrow

Saying yes to everything turns you into a vendor that gets shopped on price. Chris Morbitzer on why quality isn't positioning, the filter he uses to start from industry problems rather than services, and why scaling a services team for future demand is a SaaS habit that doesn't transfer.

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Episode 60: The Collective Model (and Why This Founder Stopped Hiring Full-Time)
Offer & Delivery David Hoos 1/20/26 Offer & Delivery David Hoos 1/20/26

Episode 60: The Collective Model (and Why This Founder Stopped Hiring Full-Time)

Chris hired on a hope: full-time people, on the assumption he would figure out lead gen next. He rebuilt around a collective of trusted freelancers instead. Also the content day that filled sixteen slots in about twenty-four hours.

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Episode 59: Kill the Dead-End Thank You Page (and 5X Your Webinar Conversions)
Demand & Visibility David Hoos 12/4/25 Demand & Visibility David Hoos 12/4/25

Episode 59: Kill the Dead-End Thank You Page (and 5X Your Webinar Conversions)

Learn how Logan Lyles turned “okay” B2B webinars into a 5x effective lead generation engine using a 2-step signup flow, better CTAs, and smarter follow-up.

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Episode 58: How a 4-Person Shopify Agency Builds a Partner Engine That Actually Pays Off
Referrals & Partnerships David Hoos 11/24/25 Referrals & Partnerships David Hoos 11/24/25

Episode 58: How a 4-Person Shopify Agency Builds a Partner Engine That Actually Pays Off

Marcus started designing band websites for beer money and it turned into a four-person Shopify shop. A tight ICP of DTC merchants under $5M means sharper work, and most clients arrive reactive, after the cheap theme hit a wall.

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Episode 57: 25 Years of Agency Survival (What Actually Kept the Lights On)
Team & Operations David Hoos 5/30/25 Team & Operations David Hoos 5/30/25

Episode 57: 25 Years of Agency Survival (What Actually Kept the Lights On)

Longevity in agency life isn't about chasing trends. Twenty-five years of adapting early, staying clear, and keeping the relationships that outlast the work.

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