Who I’m a Good Fit For (and Who I’m Probably Not)

I work with founder-led dev / technical / custom software agencies who are tired of surviving on referrals and last-minute “hey can you guys jump on this?” work. Most of my clients are in that $2M–$8M+ range, have a solid team, and are stuck at the same point: they do great work, but they can’t clearly explain in 20 seconds why they’re the obvious choice. That’s the choke point I fix.

You’re a strong fit if:

• You sell complex, high-value work (custom builds, systems integration, modernization, implementation, migration, etc.) — not $2K templates

• You’re mostly getting work from referrals and past clients, and it’s starting to slow or feel random

• You (the founder) are still doing most of the selling, and it’s burning you out or blocking growth

• You keep getting compared to cheaper “full service” competitors and you’re sick of justifying your price

• You’re at the point where you can’t just “hustle harder” to fill the next quarter’s pipeline

You’re probably NOT a fit if:

• You’re pre-revenue or just freelancing and want “leads”

• You refuse to narrow (“we’ll build anything for anyone, we don’t want to specialize”)

• You’re hoping someone will “just run ads / do lead gen” while you stay generic

• You want volume yesterday but you aren’t willing to clean up positioning, offer, or who you’re targeting

Why that filter exists:
I’m not a volume hack. I’m not a cold email vendor. I’m not here to drown your team in “marketing activity.”
What I do is help you define:

• who you’re built to serve

• what painful, expensive problem you own

• how to package that into something people say yes to fast
  Then we build a go-to-market motion around that and help you run it until it’s stable.

If you’re not willing to have those conversations, you won’t like working with me (and I won’t take the engagement).

What happens if we are a fit:

Step 1 is always the 3-week “Why Us” Sprint ($5K flat). We come out of that with your “Why choose us,” your ICP, the first version of your offer, and a 90-day GTM plan.

After that you either continue in an advisory/retainer format (to keep you focused and consistent) or bring me in fractionally for a few months to drive execution without hiring a $180K+ VP Marketing.