Positioning Sprint

The 'Why Us' Sprint

Define your niche, sharpen your story, and build a 90-day GTM plan so you can stop relying on referrals and start winning on value.

$12K
Flat Fee
3 wks
Timeline
2/mo
Spots Available
Book a Fit Call →
Money-back guarantee after the first session. No questions asked.
What You Walk Away With

The "Why Us" Source Code

Your clarified ICP, strategic narrative, and positioning statement. No more rambling.

3 Execution-Ready Assets

Wireframes and scripts for your Homepage, LinkedIn, and Sales Deck, ready to ship.

90-Day GTM Roadmap

A concrete plan mapped to your strengths. You'll know exactly what to do next Monday.

Who This Is For

You'll get the most out of the sprint if any of these hit close to home.

Your message isn't landing and you know it.
You're tired of being seen as just another agency. Prospects don't understand the depth or value of what you offer, and you keep losing deals to firms with less technical depth but shinier positioning.
Sales still runs through the founder.
You're the one closing every deal, and there's no positioning strong enough to hand off. Growth is capped by your personal bandwidth and relationships.
Referrals have slowed and there's nothing behind them.
You keep winning work but can't explain quickly why you're the obvious pick vs. 3 other firms. When a project wraps, you're back to waiting.

Built for agencies selling complex, high-value work (custom software, implementation, rebuilds, modernization) in the $1M-$5M+ range.

What You Keep

The Asset Stack

You leave with tools you can use Monday morning, not a strategy deck that collects dust.

The "Why Us" Source Code
A definitive internal brief with your clarified ICP, strategic narrative, and positioning statement. No more rambling when someone asks "what do you do?"
3 Execution-Ready Assets
We don't just strategize, we build. You get wireframes and scripts for your Homepage, LinkedIn, and Sales Deck, ready for your team to ship.
The 90-Day GTM Roadmap
A concrete plan mapped to your strengths. You'll know exactly where to go, what to say, and where to say it next Monday.
The Process

How It Works

Pre-Kickoff
Research & Strategy
Before the first meeting, I send over a questionnaire to gather context on your business, your wins, your frustrations, and who you want to serve. This is the foundation everything else is built on.
Week 1
The Strategy Foundation
We ruthlessly narrow your focus. We define exactly who you serve and, more importantly, who you don't, so your messaging hits harder. You leave this week with a clear ICP and positioning direction.
Week 2
The Asset Build
Strategy is useless if it stays in a doc. We review your core assets (Homepage, Deck, Outreach) with the new positioning applied, ensuring you have tools ready to use.
Week 3
The Handoff & GTM Roadmap
We finalize your 90-day execution plan. You leave knowing exactly what to do next Monday morning to generate pipeline. No ambiguity, no guesswork.
Client Results

What Sprint Clients Say

I came into the sprint looking for a way to clearly answer 'Why choose us over a cheaper agency?' David helped us nail the answer. He quickly got who we are, delivered concise, strategic messaging, and gave us a wireframe we're already implementing. It wasn't just a messaging exercise, it was the foundation for a more confident sales process.
Sara Bacon
Founder, Command C
Working with David has been a total game-changer for our agency. His process helped us land on positioning that really works for us. Now, our agency is much better defined, moving from a referral-based pipeline to a niche audience. He's been impressive from the start.
Mark Goren
Founder, 10/20 Marketing
Pricing
The 'Why Us' Sprint
$12,000
Flat fee · 3 weeks · Everything included
Ideal Client Profile based on real wins, not fantasy
A sharp "Why Us" narrative you can say on a call without rambling
3 execution-ready assets (Homepage, LinkedIn, Sales Deck)
90-day GTM roadmap: who, what, where, and when
Money-Back Guarantee
After the first working session: if you're not confident this will deliver value, I refund the full amount. No questions asked.
See If You Qualify →
Only 2 spots available each month.

Common Questions

Why can't I just hire someone in-house to figure this out?

Because you're asking a new hire to sell a story you haven't actually defined yet. Most agencies try to hire "a marketing/sales person," then hand them a vague pitch and hope they'll "generate pipeline." That almost always fails.

You have to build the positioning, offer, and first 90-day go-to-market first, then you can hand that to someone to run. The sprint does that foundational work in ~3 weeks, not 6 months.

What exactly do we walk away with?

Everything in the Asset Stack above: your "Why Us" Source Code, 3 execution-ready assets (Homepage, LinkedIn, Sales Deck), and a 90-day GTM roadmap. All included in the $12,000 flat fee. No surprises, no add-ons.

Is there a guarantee?

Yes. After the first working session: if you're not confident this will deliver value, I refund the full amount. Full stop.

What happens after the sprint?

Most teams either:

  • Keep me on in an advisory/retainer role (~$3K/mo) to keep momentum and make sure the plan actually gets executed
  • Bring me in fractionally (~$8K/mo, 6-month term) if they want someone owning marketing/growth leadership without hiring a full-time VP Marketing at $180K+ a year