The ‘Why Us’ Sprint

A 3-week sprint to stop being the 'best-kept secret.' We’ll define your niche, sharpen your story, and build a 90-day GTM plan so you can stop relying on referrals and start winning on value.

Flat fee: $6,000 · 3 weeks · You leave with a clear “why choose us,” a focused ICP, and a 90-day go-to-market plan you can actually run.

If you’re a custom software / implementation / technical services shop doing good work but still relying on word-of-mouth, this is the fast path to “Here’s who we’re for. Here’s the problem we solve. Here’s why we’re the safe choice.”

Why this matters:

  • “Founder does all sales” can’t scale.

  • “We’ll build anything for anyone” kills pricing power.

  • “We grow from referrals” is not a system.

This sprint is where we fix that.

Does this sound familiar?

You’ve been running an agency or consulting practice for a while. You’re proud of the work you deliver. But growth still feels unpredictable.

You know your message isn’t landing the way it should. You’re tired of being seen as just another agency. And you’re ready to finally articulate what makes your agency the obvious choice, for the right clients.

Who This Is For

You’ll get the most out of the sprint if:

  • You sell complex / high-value work (custom software, implementation, rebuilds, modernization, integration work)

  • You’re typically in the $2M–$8M+ range

  • Sales is mostly you, the founder

  • You keep winning work, but you can’t explain quickly why you’re the obvious pick vs 3 other firms

  • Referrals have slowed and you’re starting to feel it

The Asset Stack (What You Keep)

  • The "Why Us" Source Code: A definitive internal brief and with your clarified ICP, strategic narrative, and positioning statement. No more rambling when someone asks "what do you do?"

  • 3 Execution-Ready Assets: We don't just strategize; we build. You get wireframes/scripts for your Homepage, LinkedIn, and Sales Deck, ready for your team to ship.

  • The 90-Day GTM Roadmap: A concrete plan mapped to your strengths. You’ll know exactly where to go, what to say, and where to say it next Monday.

Pricing

Each sprint is a flat $6,000. Only two spots available each month.

Money-back guarantee:

If after the first session you’re not confident this will deliver value, I’ll refund the full amount.

How It Works

Pre-Kickoff: Research & Strategy
Prior to the first meeting, I’ll send over a questionnaire to gather context on your business.

Week 1: The Strategy Foundation
We ruthlessly narrow your focus. We define exactly who you serve and, more importantly, who you don't, so your messaging hits harder.

Week 2: The Asset Build
Strategy is useless if it stays in a doc. We review your core assets (Homepage, Deck, Outreach) with the new positioning applied, ensuring you have tools ready to use.

Week 3: The Handoff & GTM Roadmap
We finalize your 90-day execution plan. You leave knowing exactly what to do next Monday morning to generate pipeline.

See If You Qualify

This sprint is designed for agencies in the $2M–$8M range. I take 2 clients per month. Book an intro fit call to see if this is the right lever to pull for your business.

Client Testimonials

“I came into the sprint looking for a way to clearly answer the question, ‘Why choose us over a cheaper agency?’ I’d been fumbling it, and I knew that was costing us. David helped us nail the answer. He quickly got who we are, delivered concise, strategic messaging, and gave us a wireframe we’re already implementing across the site. The process was clear, the collaboration was easy, and the output was immediately useful. It wasn’t just a messaging exercise, it was the foundation for a more confident sales process and better marketing. What started as a low-risk sprint has me thinking about how to keep working together. If you want someone who gets it fast and gives you strategic clarity without the fluff, I’d highly recommend working with David.”
- Sara Bacon, Command C

“Working with David has been a total game-changer for our agency. When we first met, we were trying to refine our positioning, and his process helped us land on something that really works for us. Now, our agency is much better defined, moving from a referral-based pipeline to a niche audience. David is a true professional with a really deep, thorough and fully defined process. He's been impressive from the start.”
- Mark Goren, 10/20 Marketing

Common Questions

Q: Why can’t I just hire someone in-house to figure this out?
Because you’re asking a new hire to sell a story you haven’t actually defined yet. Most agencies try to hire “a marketing/sales person,” then hand them a vague pitch and hope they’ll “generate pipeline.” That almost always fails. You have to build the positioning, offer, and first 90-day go-to-market first, then you can hand that to someone to run. The sprint does that foundational work in ~3 weeks, not 6 months.

Q: What exactly do we walk away with?
You leave with:

  • Ideal Client Profile (based on real wins, not fantasy)

  • A sharp “Why Us” narrative you can say on a call without rambling

  • 3 execution-ready assets (homepage, LinkedIn profile, outreach messaging, etc.)

  • Your next 90 days of GTM mapped out: who you’re talking to, what you’re saying, and where you’re saying it

That’s all included in the $6,000.

Q: Is there a guarantee?
Yep. After the first working session: if you’re not confident this will deliver value, I refund you. Full stop.

Q: What happens after the sprint?
Most teams either:

  • Keep me on in an advisory/retainer role (~$2K/mo) to keep momentum and make sure the plan actually gets executed

  • Bring me in fractionally (~$6K/mo, 6-month term) if they want someone owning marketing/growth leadership without hiring a full-time VP Marketing at $180K+ a year.