The ‘Why Us’ Sprint

The ‘Why Us’ Sprint is a 3-week, focused engagement where we work together to define your ideal client, sharpen your positioning, bake that new positioning into 3-preferred assets, and build a 90-day go-to-market plan you can actually execute.

If you’ve been doing good work but struggling to turn that into a steady stream of right-fit clients—this is for you.

You’re not looking for a cookie-cutter marketing playbook. You want relevance, clarity, and momentum. And you want to move now—not six months from now.

Does this sound familiar?

You’ve been running an agency or consulting practice for a while. You’re proud of the work you deliver. But growth still feels unpredictable.

You know your message isn’t landing the way it should. You’re tired of being seen as just another agency. And you’re ready to finally articulate what makes your agency the obvious choice, for the right clients.

You’re not alone. And no, you don’t have to figure this out by trial and error.

Who This Is For

You’ll get the most out of the sprint if:

• You sell complex / high-value work (custom software, implementation, rebuilds, modernization, integration work)

• You’re typically in the $2M–$8M+ range

• Sales is mostly you, the founder

• You keep winning work, but you can’t explain quickly why you’re the obvious pick vs 3 other firms

• Referrals have slowed and you’re starting to feel it

Who this is NOT for:

• New freelancers who just want leads

• “We’ll build anything for anybody” generalists who refuse to narrow

• Teams who just want someone to “run ads” or “pump outbound volume”

What We’ll Do

This sprint is designed to:

• Clarify your ideal client profile (based on past wins, not guesses)

• Sharpen your “Why Us” message so it resonates and differentiates

• Capture your positioning in a short internal brief you can share with your team as well as key deliverables.

• Bake that new positioning into your top 3 preferred assets (e.g. homepage wireframe, LinkedIn profile wireframe, content strategy, sales scripts, etc.)

• Build a focused 90-day go-to-market plan based on your strengths

• Deliver bonus tools to help you kickstart content, outreach, and partnerships

You’ll walk away with clarity, confidence, and a plan that matches your goals and bandwidth.

What You Get

• Kickoff call to assess your current positioning, past wins, and roadblocks

• 2 additional working sessions (60–90 minutes each) to review and refine the drafts that we build after the first call.

• Final handoff session to review your positioning brief + GTM plan

• 3 wireframes with your new positioning baked in (that you can give to your designer or developer to publish).

• Async feedback and Loom reviews between sessions

• A focused 90-day plan tailored to your strengths

• Messaging and outreach templates to support execution

Pricing

Each sprint is a flat $5,000. Only two spots available each month.

Money-back guarantee:

If after the first session you’re not confident this will deliver value, I’ll refund the full amount.

How It Works

Pre-Kickoff: Research & Strategy
Prior to the first meeting, I’ll send over a questionnaire to gather context on your business.

Week 1: Positioning, Messaging, & ICP Refinement
We’ll clarify who you serve, what problems you solve best, and review your best positioning options.

Week 2: Deliverable Draft Review
We’ll review your drafted ICP, positioning, and your three ideal deliverable assets (e.g. homepage wireframe, podcast concept, newsletter concept, etc.)

Week 3: Plan & Activation
We’ll review any revisions and discuss your go-to-market plan of execution.

Let’s Chat

Want to see if the sprint is a fit for where you're at? Reach out to start a conversation.

Client Testimonials

“I came into the sprint looking for a way to clearly answer the question, ‘Why choose us over a cheaper agency?’ I’d been fumbling it, and I knew that was costing us. David helped us nail the answer. He quickly got who we are, delivered concise, strategic messaging, and gave us a wireframe we’re already implementing across the site. The process was clear, the collaboration was easy, and the output was immediately useful. It wasn’t just a messaging exercise, it was the foundation for a more confident sales process and better marketing. What started as a low-risk sprint has me thinking about how to keep working together. If you want someone who gets it fast and gives you strategic clarity without the fluff, I’d highly recommend working with David.”
- Sara Bacon, Command C

“Working with David has been a total game-changer for our agency. When we first met, we were trying to refine our positioning, and his process helped us land on something that really works for us. Now, our agency is much better defined, moving from a referral-based pipeline to a niche audience. David is a true professional with a really deep, thorough and fully defined process. He's been impressive from the start.”
- Mark Goren, 10/20 Marketing

Common Questions

Q: Why can’t I just hire someone in-house to figure this out?
Because you’re asking a new hire to sell a story you haven’t actually defined yet. Most agencies try to hire “a marketing/sales person,” then hand them a vague pitch and hope they’ll “generate pipeline.” That almost always fails. You have to build the positioning, offer, and first 90-day go-to-market first, then you can hand that to someone to run. The sprint does that foundational work in ~3 weeks, not 6 months.

Q: What exactly do we walk away with?
You leave with:

• Ideal Client Profile (based on real wins, not fantasy)

• A sharp “Why Us” narrative you can say on a call without rambling

• 3 wireframes / core messaging assets (homepage, LinkedIn profile, outreach messaging, etc.)

• Your next 90 days of GTM mapped out: who you’re talking to, what you’re saying, and where you’re saying it

That’s all included in the $5,000.

Q: Is there a guarantee?
Yep. After the first working session: if you’re not confident this will deliver value, I refund you. Full stop.

Q: What happens after the sprint?
Most teams either:

• Keep me on in an advisory/retainer role (~$2K/mo) to keep momentum and make sure the plan actually gets executed

• Bring me in fractionally (~$6K/mo, 6-month term) if they want someone owning marketing/growth leadership without hiring a full-time VP Marketing at $180K+ a year.