Every custom proposal reinforces the founder dependency it's trying to solve. The Custom Scope Spiral explains why productized offerings are the refactor your agency needs to scale.

Most dev agencies losing deals on price assume they have a pricing problem. The real issue is The Pricing-Positioning Gap. Here's why switching pricing models won't fix it, and what does, including why hourly billing is structurally broken in the AI era.

An agency retainer proposal template that closes: what to include, how to price it, and sample scope language that protects both sides.