Every Custom Proposal You Write Is a Vote Against Your Own Scalability
Every custom proposal reinforces the founder dependency it's trying to solve. The Custom Scope Spiral explains why productized offerings are the refactor your agency needs to scale.
The Pricing Problem That Has Nothing to Do With Your Rates
Most dev agencies losing deals on price assume they have a pricing problem. The real issue is The Pricing-Positioning Gap. Here's why switching pricing models won't fix it, and what does, including why hourly billing is structurally broken in the AI era.
Agency Retainer Proposal Template: 7 Sections That Close
A copy-paste agency retainer proposal template: seven sections that close, how to price the retainer, and scope language that stops month-three arguments.
