How Agencies Grow · a founding group from Haus Advisors
You have a team. You don't have anyone to talk to about running the company.
How Agencies Grow is a small group of agency founders who compare how they actually run their companies: the numbers, the hires, the pricing, the pipeline, the mistakes. So the big calls stop happening in your head alone.
The founding group is capped at 25. Joining the interest list is free.
The problem
You're around people all day. None of them sit in your chair.
Running an agency with a team is lonely in a way that's hard to explain to anyone who hasn't done it.
Your team can't really help you decide whether to hire a salesperson. Or whether to drop the client who pays well and wears everyone out. Or whether your margins are bad or just normal for your size. Those calls land on you, and you make most of them alone.
So you do what everyone does. You read the book, listen to the podcast, ask in the big Slack group. And the advice is fine. But none of it can see your agency. Is getting 70% of your work from referrals normal at your size? Nobody answering you knows, because nobody answering you runs an agency like yours.
What you usually need is five founders who've been there saying, here's what we did.
That's what this group is for.
See how other agencies actually do it.
These are the questions founders ask each other and almost never get a straight answer to online.
The signature piece
The How Agencies Grow Benchmark
Every month, we put one agency question under a microscope. Members share how they're handling it, anonymously. I pull the numbers together. Then we get in a room and compare what we're seeing.
You see where your agency sits next to agencies like yours. Results go to members first, with the names taken off. And every month adds another data point, so the benchmark gets more useful the longer it runs and the more founders join.
How it works
What happens inside
I host the room and pull together what members share. Most of the value comes from the other founders in it.
Monthly
Live work session
One member brings a real problem, like a proposal, their positioning, a pricing question or their sales process. We pull it apart together. I facilitate and add my view, but the room weighs in too.
Small groups
Founder roundtables
Small conversations on one topic at a time. Sales, hiring, profitability, positioning, AI.
Member-led
Agency case studies
A member opens up one part of their business and shows how it really runs, including what didn't work.
Any day
Ask the Room
Bring a real decision you're facing and get answers from founders who've already made it.
Always open
The library
Past benchmark results, session replays, member templates, and the visual frameworks I use with clients.
Who's in the room
A room is only as good as the people in it.
So it's kept to founders running real agencies. Any specialty is welcome: creative, software, paid media, ecommerce, B2B marketing.
Probably a fit if
- You run an established agency, with a team beyond yourself and contractors. Your decisions affect payroll.
- You're responsible for growth and the big business decisions.
- You're willing to share real numbers and real mistakes.
- You want candid peers more than another course.
Probably not a fit if
- You're pre-revenue, or freelancing with no plan to build a team.
- You sell services to agency owners.
- You're mainly looking for leads or clients.
- You want someone to do the work for you.
If agency owners are your target market, this isn't the room for you. Everyone agrees to these rules before they join, and anyone who breaks them is out.
Why I'm building it
The same problems, solved alone, over and over.
I've spent years on calls with agency founders, and I've interviewed more than 60 of them on the Behind the Agency podcast. The same thing keeps coming up.
Smart founders are solving the same handful of problems on their own, a few months apart, and never comparing notes. One founder is figuring out when to hire sales. Another figured it out last year and could save them six months.
How Agencies Grow is my attempt to put those conversations in one room.
David Hoos, Haus Advisors
Founding membership
Being early means you shape it.
- You help decide what gets benchmarked first.
- You pick which roundtables run and which tools get built.
- You help set who belongs and what the culture becomes.
- You get a founding rate that stays locked for as long as you're a member.
founding spots. The founding group is capped at 25 members. I'm building the interest list now. When membership opens, people on the list see the founding price first and decide whether they want one of the 25 spots.
Questions
What founders ask first
Do I have to share my numbers?
Only as much as you want to. Benchmark answers are always anonymized, and results are reported without names. The more you share, the more useful the room gets for you.
What stops someone from sharing what I say?
Everyone agrees to Chatham House rules before they join. Use anything you learn, but never say who said it or which agency it came from. Anyone who breaks that is removed. Replays stay inside the community.
How much time does it take?
About two hours a month if you make every live session. Everything is recorded, so you can catch up when a client fire wins.
What will it cost?
Founding members get a lower rate that stays locked for as long as they're a member. You'll see the exact price before anyone else, and you're never charged for joining the list.
How is this different from working with Haus?
The community helps you make better decisions by learning from other founders. The Relevance Engineering Program is where I work inside your company and help install the growth system with your team.
Compare notes with founders who sit in the same chair.
Join the list and tell me what you'd most want to benchmark. It shapes the first month.
Free to join. You'll hear first, and get founding pricing when the doors open.