What One More Win Is Worth
Before you run the numbers, quick gut check.
In the last couple months, did any of these happen?
A deal sounded good on the call, but then they needed to “talk internally” and never came back.
A referral came in but you could tell halfway through it wasn’t really your kind of deal.
A prospect liked you but kept comparing you to other agencies, and the decision turned into price.
A deal moved forward, just smaller than it should have.
Or you left the call thinking: we should have won that.
If those feel familiar, you probably don’t need more leads.
You need clearer conversations inside the deals you already have.
The calculator below just puts numbers to that.
Don’t worry about precision, rough guesses work better than perfect ones.
Run your numbers
This estimates efficiency gains inside opportunities you already touch. Enter numbers only.
Results
How to read the numbers
Look at the deals to pay back.
Around one deal means the downside is small.
Two or three means it still works, but consistency matters.
Four or more usually means the real constraint isn’t how you explain your work, it’s not having enough chances to sell.
Most agencies your size land between half a deal and one and a half.
That’s why this typically pays back faster than expected, you’re fixing existing opportunities, not waiting for new ones.
What actually changes after the sprint
This isn’t about nicer wording. It’s about fewer stuck deals.
Prospects quickly understand whether they fit, so the wrong ones drop out early and the right ones stop hesitating.
Work gets sold in clear pieces instead of open-ended estimates, which raises deal size and stabilizes margins.
Calls end with decisions more often.
Partners remember who to send because they can explain you in a sentence.
The result isn’t more activity. It’s fewer almost-wins.
Want help capturing that upside?
The Why Us Sprint is a $12,000 series of 90 minute working sessions where we shape how you explain what you do, how you structure your offers, and how you run sales conversations so existing deals close more often.
Bring a real deal you almost won and we’ll run the math together.
If it doesn’t clearly pay for itself, you shouldn’t do it.