The ‘Why Us’ Sprint - Agency Positioning & GTM Planning

For all agencies - $5000 - Included with all retainers

Best if: You’re founder-led, feel “stuck in referrals,” and can’t clearly explain in 20 seconds why a client should choose you over cheaper options. You need clarity and a go-to-market plan now, not 6 months from now.

Not sure who your best-fit clients are—or how to stand out to them? The Positioning Sprint is a 3-week engagement that gives you the foundation and clarity you need on your niche, message, and go-to-market focus—so you can stop guessing and start growing with confidence.

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The Authority Accelerator - Fractional CMO (Interim)

For 10+ person agencies - $6,000/month (6-month term)

Best if: You’re ~10+ people, you’ve already got clients, and you’re sick of being the one driving all growth yourself. You want senior-level marketing/growth leadership without hiring a $180K+ full-time VP Marketing. 6-month container, then we either step down to advisory or transition internally.

Feeling stuck trying to lead growth yourself while running the agency? The Fractional CMO (Interim) engagement gives you senior-level marketing leadership without the cost or commitment of a full-time hire. Over six months, I’ll embed with your team to own strategy, oversee execution, and build a system you can run confidently. At the end of the six-month term, we reevaluate. Most clients shift to an advisory retainer to stay supported without paying for hands-on leadership.

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The Growth Blueprint - Advisory Retainer

For 5–10 person agencies - $2,000/month

Best if: You’re ~5–10 people, wearing 12 hats, and you need someone to keep you focused, review what you’re putting into market, and tell you what not to waste energy on. You’re still in the driver’s seat, you just don’t want to drive blind.

Wearing too many hats and second-guessing your growth decisions? The Advisory Retainer gives you a dedicated partner to keep your pipeline efforts focused and effective, without needing a full-time hire. You stay in the driver’s seat, but I’m there to guide, review, and refine.

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Which One Do I Start With?

Start with The “Why Us” Sprint if you don’t have a sharp story yet.

• You can’t clearly say who you serve / what problem you own / why you’re the safe choice.

• Sales is still mostly founder-led.

• Your pipeline feels like luck.

Go straight to Growth Blueprint (Advisory) if you already have a clear positioning + ICP, but you need accountability and GTM focus week to week.

Choose Authority Accelerator (Fractional CMO) if you want senior growth leadership embedded for ~6 months to drive execution, shape messaging in real deals, and build a go-to-market motion your team can keep running after I roll off.

Client Testimonials

“Working with David has been a total game-changer for our agency. When we first met, we were trying to refine our positioning, and his process helped us land on something that really works for us. Now, our agency is much better defined, moving from a referral-based pipeline to a niche audience. David is a true professional with a really deep, thorough and fully defined process. He's been impressive from the start.”
- Mark Goren, 10/20 Marketing

“David is the helping hand that I didn't know I needed for my digital agency. In the short time we have been working together, our positioning and market strategy has strengthened and clarified. His approach is detail-orientated and personalized. He 'gets' what we do and why we do it, dispensing succinct, actionable advice tailored to our needs.”
- Megan Leary-Crist, Rudder

Common Questions

Q: Why not just hire a full-time marketing lead?
Because that’s a $180K+/year bet on someone who still has to invent your positioning, message, and GTM from scratch. We do that work first, fast, then either advise or embed short-term so you’re not lighting salary on fire while guessing.

Q: Do you run ads / cold outbound / demand gen for us?
No. I’m not an outsourced marketing vendor. I’m the partner that gives you a positioning story, offer, and GTM structure your team can actually run, and I hold you to it until it’s working.

Q: What changes in the first 90 days?
Usually: clearer pitch, better-fit leads, less “we’ll take anything” energy, and calmer hiring/capacity planning because you’re not guessing anymore. That’s the pattern.