The "Generalist" Ceiling is real. Are you hitting it?
Most agencies don't have a lead gen problem, they have a "so what?" problem. If any of these feel like your daily reality, your positioning is leaking revenue.
Your centralized 'Why Us' command center: where your strategy, wireframes, and roadmap live long after the 21 days are over."
Trusted by agencies like:
and more…
"Your price is a bit high.”
You’re tired of being compared to freelancers or "offshore teams" on a spreadsheet. Because your value isn't clearly defined, prospects treat your expertise like a commodity. You’re winning deals on "personality" and "hustle" rather than a superior strategic position.
"I'm the only one who can close.”
Your sales process lives entirely inside the founder's head. You can't hand off lead gen or sales to a team member because there’s no "Source Code" for why you win. If you aren't on the call to work your magic, the deal dies. That’s not a business; it’s a high-stress job.
"We're great, but nobody knows it.”
90% of your business comes from referrals. While that’s a compliment, it’s also a cage. You can't "turn on" growth because your cold outreach falls flat and your website is a vague collection of services that looks exactly like your competitors.
The ROI of a "Why Us" Narrative
Positioning isn't a "soft" asset. It shows up on your P&L in three specific ways:
Higher Win Rates: When you stop being "One of many" and become "The only choice," your close rate on qualified leads should increase by 15–20%. You’ll stop losing deals to "the cheaper guy" because the client finally understands that you aren't playing the same game.
The "Expert" Premium: Specialized agencies command 2x to 3x the rates of generalist shops. By moving from a "Service Provider" to a "Strategic Partner," you gain the leverage to increase your project minimums without losing your best prospects.
Shortened Sales Cycles: Most of the "thinking" happens before the first call. With a high-conversion wireframe and a clear "Source Code," you handle 80% of the objections on your website. This moves prospects from "I'm looking around" to "How do we start?" in half the time.
The Why Us Sprint is designed to take you from 'One of many' to 'The only viable choice' in 21 days.
The Asset Stack: Strategy you can actually use.
No 50-page PDFs that gather dust. You get a set of high-leverage execution tools to overhaul your presence immediately.
The "Why Us" Source Code
The foundational logic of your agency. We define your "Category of One," your unique point of view (POV), and the specific "Enemy" you outshine. This is the script your team uses to explain what you do without stumbling.
The "Anti-Commodity" Sales Deck
A slide-by-slide breakdown of your new sales narrative. We move away from "Here is a list of our services" and toward "Here is the transformation we provide." Use this to build a deck that makes price a secondary conversation.
The High-Conversion Homepage Wireframe
Stop guessing what goes "above the fold." I provide a structural wireframe of your new homepage mapped to your new positioning. It’s the exact layout designed to stop the bounce and get the "Right" clients to click 'Book a Call.'
The 90-Day GTM Roadmap
Positioning is useless if it stays in a doc. You’ll get a tactical checklist for the next 3 months: what to change on LinkedIn, how to update your outbound scripts, and which case studies to rewrite first to match the new "Why Us.”
Week 1: Extraction & Diagnosis
We start with a 90-minute "Deep Extraction" session. I’m not just looking at what you do, but at your "best" clients—the ones where you high-fived after the project. We dig into why they actually hired you (it's rarely what you think) and identify the "Generalist" dead weight we need to cut.
Founder Time: 90 Minutes.
Week 2: The Narrative Pivot
I go into the "lab" to build your Source Code. Mid-week, we meet for a 60-minute stress test. We review the new "Why Us" angle and your "Category of One" claim. We refine it until it feels like something you can say with 100% conviction in a boardroom.
Founder Time: 60 Minutes.
Week 3: The Asset Handover
I finalize your homepage wireframe, the sales deck structure, and your GTM roadmap. We have a final 60-minute session to walk through every asset. I show you exactly how to hand these to your team (or freelancers) so you can stop being the bottleneck and start being the strategist.
Founder Time: 60 Minutes.
The Outcome: Day 22
You wake up with a clear, unfair advantage. You have the scripts, the site layout, and the confidence to turn down "bad fit" clients because you finally know exactly how to win the "great" ones.
The Investment: $6,000
The Scarcity: "I only run 2 Sprints per month to ensure I'm deep in the trenches with you. Currently booking for [Month]."
The Guarantee: (Optional: e.g., "If you don't feel 100% more confident in your pitch by Week 2, we stop and I refund the rest.")
Frequently Asked Questions
-
The ‘Why Us’ Sprint is not for freelancers just starting out, agencies unwilling to change their service model, or those looking for a quick 'hack' without doing the strategy work.
-
You are busy running an agency; I’m not here to add to your workload. You’ll need to commit about 4 to 5 hours total over the three weeks. This covers our Extraction session, the Narrative Stress-test, and the final Asset Handover. I do the heavy lifting; you provide the "DNA."
-
That is exactly why the Extraction session in Week 1 exists. We don't guess, we look at your historical data, your most profitable projects, and where your "unique brilliance" actually lies. If you're currently a generalist, this sprint is the fastest way to find your "profitable focus."
-
I provide the strategic wireframes and core narrative scripts. Think of me as the Architect, not the Carpenter. I give you the blueprints that your existing team (or a freelance designer/writer) can use to execute perfectly, ensuring your message doesn't get "diluted" during the build.
-
Most positioning work fails because it results in a "Brand Manifesto" that no one knows how to use. This sprint is asset-focused. Instead of just telling you what you are, I give you the homepage layout, the sales slides, and the GTM roadmap to prove it. We focus on execution, not just theory.
Ready to find your "Why Us"?
Current Status: 🟢 1 Spot Remaining for February
Most agency positioning projects take 6 months and $20k. This is a 21-day surgical strike to get you unstuck and back to growth.
The Goal of our first call: > This isn't a high-pressure sales pitch. We’ll spend 20 minutes looking at your current positioning. If I’m 100% sure the Sprint will move the needle for you, I’ll tell you. If not, I’ll point you toward the resource you actually need.
No prep required. Just bring your hardest positioning questions.