For founders planning a sale
Get your agency ready to sell.
Buyers pay less for an agency that still runs on its founder. We move new business out of your head and into a system your team runs, so it's in place when a buyer looks.
Best started 18 to 24 months before you want out. From $6,000 a month.
What a buyer checks
A buyer will ask four questions about new business.
Answer them honestly for your agency today.
- Where does new business come from, and does it repeat?
- Who owns the client relationships?
- Who on the team knows how to sell?
- What happens to sales when the founder leaves?
If the answer to most of them is you, expect a lower price or a deal that ties you to the company for years.
Our last three clients came to us for this reason. Someone asked about buying their agency, and they realized new business still ran through them. None of them were selling right away. They wanted to be ready when the right offer came.
Timing
Start before you need to.
It takes about six months to move new business off the founder. Then it has to run long enough to show up in the numbers a buyer looks at. So the right time to start is 18 to 24 months before you want out.
And if you decide not to sell, you still end up with an agency that grows without you. That's worth having either way.
What changes
What a buyer sees, before and after.
"David was instrumental in helping us refine our sales strategy. His expertise clarified where we should focus our resources to be most effective."
Nick Footer, CEO, Intuitive DigitalWhat we work on
We fix what a buyer would discount you for.
We handle new business: finding, winning, and keeping clients. We don't run operations or delivery, and we're not brokers.
How it works
Find it. Fix it. Hand it over.
Here's the first six months.
Month 1
Find it
We find everything in new business that still depends on you, set baseline numbers, and pick the first priorities.
Months 2 to 4
Fix it
We build the fixes with your team and check that they work. You won't get a strategy deck and a goodbye.
Months 5 to 6
Hand it over
Someone on your team owns each piece. We watch it run without you, so there's a track record to show a buyer.
An example. Strong on the basics, weak on ownership.
What we look at in month one
Six parts of how your agency grows: market, offer, proof, demand, sales, and who owns the work.
Ownership is the one buyers care about most. We start with your weakest.
Pricing
Pick how much we tackle at once.
You probably have a guess about what's broken. Month one tells us if you're right, and that sets the priorities. A priority is one project from the list above, like building a partner channel, and your tier sets how many run at once.
For one clear thing to fix first.
Usually one fix on finding clients and one on winning them.
For a new market, a sales hire, or an acquisition on top.
Six months to start, then month to month. Change tiers anytime.
Not ready for six months?
Start with the Growth Maturity Audit
We find where growth depends on you and hand you a ranked list of what to fix. In the program, this is month one and it's included.
If you start with the audit and then join, we credit the difference between the $12,000 and your monthly fee toward your first month.
Groups with several brands or acquired agencies get scoped separately.
Why Haus Advisors
We've done this job inside agencies.
Haus Advisors founder David Hoos ran new business inside agencies for over a decade. Now we build that job into yours.
The Good
Repositioned around one market. 153% more qualified leads and 55% year-over-year revenue growth.
Command C
Twenty years of technical depth the story didn't show. Now the whole team can explain why us.
The Paragraph Project
World-class logos and no named offer. Now one clear position and two products the founder can hand off.
"We'd been fumbling the 'why us' question, and it was costing us. This gave us the clarity and confidence to finally answer it."
Sara Bacon, Founder, Command CFit
Who this is for, and who it isn't
A good fit if
- You run a founder-led agency doing $1M+ in revenue.
- You might sell or step back in the next one to three years.
- Someone on the team can own the work, and has time to.
- You're willing to hand things over and measure the results.
Not a fit if
- You're selling in the next few months. Talk to a broker first.
- You want a valuation or help running the sale.
- You won't give your team real ownership.
- You don't have revenue or a team yet.
Common questions
What founders ask before they start
I'm not selling for a while. Why start now?
Because a buyer wants to see a track record. It takes about six months to move new business off you, and then it needs time to show up in the numbers. Starting 18 to 24 months out gives it that time.
Will this raise my valuation?
We can't promise a number. Buyers and brokers set that. What we change is the thing they discount you for: new business that depends on you.
Do you help with the sale itself?
No. We're not brokers or M&A advisors. We work on new business so the agency is ready, and we're happy to work alongside your broker.
What if I decide not to sell?
Then you own an agency that grows without you in every deal. That's the point either way.
Why not just hire a salesperson before I sell?
A new salesperson in a system that lives in your head will just keep asking you what to do. And a buyer will see that. We make the system clear first, so a hire can actually sell.
What do you need from me?
Someone on your team to own the work by week eight, a weekly working session, and honest numbers. If that owner never shows up, we pause instead of billing.
Let's see what a buyer would see.
We'll talk through where new business still depends on you and what we'd fix first.