Clear marketing attribution is normally a good thing. But what if that isn't the case with agency lead generation? I'm increasingly convinced that the better the "attribution solution", the worse the lead. In this article, I unpack this problem and propose a new solution.

In the fiercely competitive realm of digital marketing, agency founders often find themselves at a crossroads: to hire a marketing consultant or to solely rely on in-house capabilities.

This decision isn't just about resource allocation; it's a strategic move that can define the future trajectory of your agency.

Navigating this decision requires more than just industry knowledge; it demands a keen understanding of your agency’s unique position in the market.

In this article, you will learn:

• Tailored strategies for marketing high-stake B2B services.

• How to build trust and connect emotionally with potential clients.

• Methods to challenge and redefine the norms of B2B marketing.